Case Study 01: Web Design + Local SEO
Power Wash Empire.
A one-man pressure-washing business in Newcastle, built into a brand that looks bigger than any of its competitors. This is the website we designed for it, and the growth story behind it.
- Client
- Power Wash Empire
- Industry
- Exterior cleaning
- Location
- Newcastle, NSW
- Scope
- Web design + local SEO
Where it started
One ute, one operator, and a high standard.
Power Wash Empire started in Newcastle in 2023, owner-operated by JB: the person who quotes the job is the person who cleans it. The offer was simple, quality exterior cleaning, honest work, and a standard you'd put your own name on.
The problem wasn't the work. It was the old website. It had spelling mistakes and didn't match the brand guidelines JB had actually asked for, so a homeowner searching “pressure washing Newcastle” at 9pm had no easy way to find him, price a job, and book.
That's where we came in. White Palm rebuilt the site from scratch, giving a one-person business the presence of a much larger one, with the tooling to turn a search into a booked job without a single phone call.
How much it's grown
Homes cleaned
Businesses cleaned
Jobs completed
Google rating
Three years in, Power Wash Empire has cleaned everything from single-car driveways to full commercial buildings across Newcastle and the Hunter, and holds a 98% satisfaction rate across 20+ Google reviews.
Each pin is a real Google search run from that spot around Newcastle. Green means Power Wash Empire showed up in the top 3 for that search.
- Average position
- 16.95 → 4.02
- Searches in the top 3
- 8% → 62%
- Nowhere in the top 20
- 61% → 0%
- Since launch
- 60 days
A brand-led custom build
A bold, dark, high-contrast design built from scratch on Next.js. Fast, mobile-first, and unmistakably Power Wash Empire rather than a recycled template.
Instant-quote estimator
A four-step estimator that gives visitors a ballpark price on the spot: property type, service, size, condition. It turns idle browsers into booked jobs without the back and forth of a quote request.
Service & suburb pages
Dedicated pages for every service, including pressure washing, soft washing, and roof and gutter cleaning, plus suburb pages across Newcastle, Lake Macquarie, Maitland and the Hunter.
Transparent published pricing
Real starting prices published on the site. Most local cleaners avoid this, so it doubles as a trust signal and a filter for better-qualified enquiries.
Local SEO structure
Clean URL architecture, structured data, and location targeting built to win the map pack and organic search across the Hunter region.
Social proof, front and centre
Live Google reviews, an owner story, and a real-jobs gallery. Together they give an owner-operator the credibility to compete with bigger outfits.
The about page: an owner story that turns “one guy with a pressure washer” into the reason to book him.
“Have been living in my house for 10 years and this is the best I have ever seen it. Quality job and communication was excellent.”
Want a site that works this hard for your business?
We build high-performance websites for ambitious local businesses. Tell us about yours. We respond within one business day.